UK regulator has issued a “yellow card” warning to GWR FM for failing to play music the kids want to hear, accusing the Bristol-based station of aiming for an older audience.
UK radio stations are licensed on the premise of appealing to a particular crowd, and providing a particular kind of content. For GWR that means locals aged under 44 and a combination of “contemporary and chart” music, which Ofcom interprets as anything recorded in the last two years.
The problem is that kids are spending their money on mobile phones and alcohol, so in the process of metamorphosis into “Heart” the radio station is accused of changing policy to appeal to a freer-spending older demographic.
Read more …. via [The Register]
